United Airlines unveils its new
Polaris business class
United Airlines has rolled-out its all-new United Polaris business class, the airline’s most significant
product transformation in more than a decade, featuring a reimagined,
sleep-enhancing experience for intercontinental travelers. United Polaris
began service today, December 1, 2016, at 12:01 a.m. local time in all of the airline’s
markets.
Announced in June, the first phase of United Polaris
features an elevated inflight food and beverage experience, tranquil custom
bedding from Saks Fifth Avenue, exclusive amenity kits with products from Soho
House & Co’s Cowshed Spa, and the opening of the first of nine United
Polaris lounges around the world, at Chicago O’Hare International Airport.
“In our quest to be the best airline in the world,
we are rethinking and reimagining all we do. United Polaris offers an elevated
customer experience and redefines the meaning of premier business travel,” said
Oscar Munoz, CEO of United. “The high quality of amenities United Polaris
provides is matched only by the service and care our employees demonstrate from
lounge to landing.”
Sleep-Enticing Amenities
In rethinking the international business class
experience, United conducted more than 12,000 hours of research, and sleep
emerged as the single most important priority for international business class
travelers. United Polaris’ path-breaking design and sleep-enhancing focus was
inspired and informed by insights from hundreds of customers and employees,
inflight product simulations and more than 100 product evaluations.
“With United Polaris, we set out to put the legacy
of the weary business traveler to bed for good,” said Julia Haywood, Executive
Vice President and Chief Commercial Officer of United.
“What we heard from our
customers, and what resonated as a very consistent theme, was that they needed
a tailored experience that would maximize comfort and sleep. Arriving at your
destination well rested is something we all strive for when we travel, and for
our customers traveling halfway around the world, optimal performance when they
arrive at their destination is the only option.”
In a first-of-its-kind relationship, United has
worked with leading luxury specialty store Saks Fifth Avenue for custom-designed
bedding. All designed to provide the best sleep in the sky, the new bedding
collection will feature plush duvets, lightweight day-blankets and a large and
small pillow for each United Polaris customer. In addition, mattress cushions
will be available upon request.
Slippers will be available on all flights, and
customized United Polaris pajamas will be available by request on flights
longer than 12 hours. Flyers will also be able to request a gel-cooled pillow.
New amenity kits will feature ergonomically designed eye shades, calming pillow
mist and additional products from Soho House & Co’s Cowshed Spa.
With the introduction of United Polaris, the airline
intends to donate tens of thousands of pillows, blankets and other inflight
service items to Fisher House Foundation, which United and its employees have
long supported.
Additionally, United will offer a new and unique
channel for customers on its inflight entertainment system focused on sleep and
relaxation. Customers will be able to relax with soothing nature scenes, guided
meditation sessions from Headspace, and experience Slow TV as they settle-in
onboard.
Elevated Dining Experience
Upon boarding their flight, each United Polaris
customer will be welcomed with a pre-departure beverage of his or her choice
and gourmet chocolate. On morning flights, passengers can choose a sweet and
bubbly Mimosa or create their own savory and spicy Tito’s Handmade Vodka®
Bloody Mary.
On afternoon and evening flights, passengers can create their own
wine tasting menu, with a customized wine flight with the highest-quality
options curated exclusively by United’s Master Sommelier. While in the air,
customers will enjoy regionally influenced in-flight menus updated seasonally,
developed in partnership with The Trotter Project and its critically recognized
chefs, including Chef Bill Kim of Chicago restaurants Urbanbelly, bellyQ and
Belly Shack and Chef Jesse Dunford Wood, chef-owner at Parlour in London.
Inflight service will also include made-to-order
signature ice cream sundaes and a dessert cart with a variety of petit dessert
options. On daytime flights longer than eight hours and on all flights longer
than 12 hours, hot mid-flight snacks such as lobster macaroni and cheese will
be available.
Renewed Focus on Service
United is transforming its international business
class experience to provide customers with truly best-in-class service. The
airline has invested heavily in extensive training for all employees who will
help deliver United Polaris. This included a training module delivered by Saks
Fifth Avenue, known for their extraordinary program of customer service.
Every decision related to the development and
implementation of United Polaris was rooted with employee and customer feedback
in mind. United Polaris business class will include enhanced flight attendant
service procedures for greater efficiency, including a shorter meal service so
customers can have undisturbed sleep times.
One-Of-A-Kind Lounges
United will also open an exclusive portfolio of
United Polaris business class lounges in nine locations around the world – the
only lounge of its kind offered by a U.S. airline to business class customers –
that will feature custom-designed chairs, private daybeds, spa-like showers,
bespoke art installations by artist Wolfgang Buttress, and chef-inspired hot
meals served in a boutique restaurant setting so customers can refresh and dine
before boarding their planes. Premium sparkling wines and spirits, refreshing
snacks and bottled water will also be offered.
The first United Polaris lounge opens at Chicago
O’Hare International Airport near Gate C18 and lounges in eight other locations
– Los Angeles, San Francisco, Houston, New York/Newark, Washington Dulles,
Tokyo Narita, Hong Kong and London Heathrow – will follow.
Innovative Design
The all-new United Polaris business class seat will
first take flight in 2017 on Boeing 777-300ER aircraft and subsequently on
Boeing 787-10 and Airbus A350-1000 aircraft, as well as on Boeing 767-300 and
777-200 retrofits.
In setting out to create a transformative business
class experience, United chose to outfit its widebody fleet with a
custom-designed, exclusive-to-United seat, rather than select an option already
in the marketplace. Designed in partnership with Acumen Design Associates and
PriestmanGoode and manufactured by Zodiac Seats United Kingdom, each United
Polaris seat will offer direct access to the aisle, 180-degree flat-bed recline
and up to 6 foot 6 inches of bed space.
Crafted as
individual, forward-facing, suite-like pods, each customer’s personal suite
will feature a “Do Not Disturb” sign, mood lighting, one-touch lumbar support,
several storage areas, multiple surfaces for simultaneous working and dining, a
16-inch high-definition entertainment screen and, for seats in the center of
the cabin, electronic privacy dividers. Complementing the new seats, United and
PriestmanGoode have also conceived an all-new look for the United Polaris
cabins